{"id":7217,"date":"2015-11-05T08:29:26","date_gmt":"2015-11-05T08:29:26","guid":{"rendered":"http:\/\/mind.prismsrl.it\/fr\/the-project\/"},"modified":"2017-11-10T17:12:52","modified_gmt":"2017-11-10T17:12:52","slug":"le-projet","status":"publish","type":"page","link":"https:\/\/mind.prismsrl.it\/fr\/le-projet\/","title":{"rendered":"Le Projet"},"content":{"rendered":"<section class=\"wpb-content-wrapper\"><p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<p style=\"text-align: justify;\">Le Projet <span style=\"color: #32a6a0;\"><strong>M.IN.D &#8211; Marketing, Internationalisation et D\u00e9veloppement<\/strong><\/span>, poursuit 3 objectifs:<\/p>\n<ul>\n<li style=\"text-align: justify;\"><strong>cr\u00e9er un r\u00e9seau europ\u00e9en stable d&rsquo;acteurs institutionnels, <\/strong>\u00e9conomiques, du syst\u00e8me \u00e9ducatif et de la formation, visant \u00e0 l\u2019analyse, la conception, l&rsquo;exp\u00e9rimentation, la validation et la diffusion d&rsquo;un r\u00e9f\u00e9rentiel europ\u00e9en pour la qualification du profil professionnel de \u00abManager Marketing International\u00bb. Le profil d\u00e9fini avec la contribution du partenariat, s\u2019articulera en comp\u00e9tences, identifi\u00e9es et d\u00e9crites en savoirs et savoirs faires, avec le niveau correspondant du Cadre Europ\u00e9en des Certifications (EQF: European Qualification Framework), le r\u00e9sultat attendu et les indicateurs qui permettrons d&rsquo;identifier le niveau d&rsquo;acquisition du bloc de comp\u00e9tences. Le profile de Manager Marketing International aura pour mission:<strong><br \/>\n<\/strong>a) soutenir les petites moyennes entreprises dans leur processus d&rsquo;internationalisation<br \/>\nb) analyser les ressources internes et externes \u00e0 l&rsquo;entreprise pour identifier les opportunit\u00e9s du march\u00e9 et les r\u00e9latives strat\u00e9gies \u00e0 adopter<br \/>\nc) d\u00e9finir les strat\u00e9gies de marketing international<br \/>\nd) guider les PME dans la d\u00e9finition de plans pour l&rsquo;exportation<\/li>\n<li style=\"text-align: justify;\"><strong>valider et diffuser le r\u00e9f\u00e9rentiel de formation <\/strong>et cadre p\u00e9dagogique d\u00e9velopp\u00e9 par le projet MIND<\/li>\n<li style=\"text-align: justify;\"><strong>d\u00e9velopper et favoriser l&rsquo;int\u00e9gration num\u00e9rique dans l\u2019apprentissage, <\/strong>en favorisant l&rsquo;acc\u00e8s \u00e0 une multitudes de ressources \u00e9ducatives \u00e0 travers les REL: Ressources Educatives Libres (OER: Open Educational Resources) r\u00e9alis\u00e9es avec des techniques du visual thinking et des jeux et d&rsquo;animations 2D\/3D.<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1446713292692{padding-right: 60px !important;padding-left: 60px !important;}\u00a0\u00bb][vc_single_image image=\u00a0\u00bb3584&Prime; img_size=\u00a0\u00bbfull\u00a0\u00bb alignment=\u00a0\u00bbcenter\u00a0\u00bb css_animation=\u00a0\u00bbleft-to-right\u00a0\u00bb][vc_icon icon_fontawesome=\u00a0\u00bbfa fa-file-pdf-o\u00a0\u00bb color=\u00a0\u00bbcustom\u00a0\u00bb size=\u00a0\u00bblg\u00a0\u00bb align=\u00a0\u00bbcenter\u00a0\u00bb custom_color=\u00a0\u00bb#67b6b8&Prime; link=\u00a0\u00bburl:http%3A%2F%2Fmind.prismsrl.it%2Fwp-content%2Fuploads%2F2017%2F11%2Fbrochure_FR.pdf||target:%20_blank\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1510323557858{margin-bottom: 14px !important;padding-bottom: 14px !important;}\u00a0\u00bb][vc_column_text]<\/p>\n<h3 style=\"text-align: center; padding: 0; margin: 0; line-height: 0px;\"><span style=\"color: #59b4b6;\"><a style=\"color: #59b4b6; padding: 0; margin: 0; line-height: 0px;\" href=\"http:\/\/mind.prismsrl.it\/wp-content\/uploads\/2017\/11\/brochure_FR.pdf\" target=\"_blank\">RESULTATS ATTENDUS<\/a><\/span><\/h3>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb parallax=\u00a0\u00bbcontent-moving\u00a0\u00bb parallax_image=\u00a0\u00bb3606&Prime; css=\u00a0\u00bb.vc_custom_1446717768899{background-color: #72bebf !important;}\u00a0\u00bb][vc_column][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][vc_column_text]<\/p>\n<h2 style=\"text-align: center; font-size: 45px;\"><span style=\"color: #b4e8e9;\">RESULTATS<\/span> <span style=\"color: #398f90;\">ATTENDUS<\/span><\/h2>\n<p>[\/vc_column_text][vc_row_inner][vc_column_inner][vc_column_text]<\/p>\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">Les r\u00e9sultats attendus du projet sont:<\/span><\/p>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<ol style=\"color: #ffffff;\">\n<li style=\"text-align: justify;\">la cr\u00e9ation d&rsquo;un r\u00e9seau transnational stable et multi-acteurs<\/li>\n<li style=\"text-align: justify;\">la mise en \u0153uvre d&rsquo;une analyse cognitive sur un \u00e9chantillon de PME, de chaque pays partenaire, du secteur agroalimentaire int\u00e9ress\u00e9es par le d\u00e9veloppement de leur activit\u00e9 \u00e0 l\u2019international avec une attention particuli\u00e8re aux ressources humaines, financi\u00e8res et techniques<\/li>\n<li style=\"text-align: justify;\">la cr\u00e9ation, \u00e0 travers des r\u00e9seaux sociaux, d\u2019espace de travail collaboratif, pour regrouper les id\u00e9es, les exp\u00e9riences, les comp\u00e9tences dans un projet commun de d\u00e9finition d&rsquo;un ensemble de comp\u00e9tences dans le domaine de l&rsquo;internationalisation d\u2019entreprise<\/li>\n<li style=\"text-align: justify;\">la mise en \u0153uvre de l&rsquo;environnement d&rsquo;apprentissage \u00ab\u00a0MAR.CO Marketing Comp\u00e9tences\u00a0\u00bb, avec l&rsquo;utilisation de solutions de formation en ligne accessibles tout le temps et partout et l&rsquo;apport des technologies et des langages multim\u00e9dias, cr\u00e9ant des formes d\u2019apprentissage social et collaboratif.<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text]<\/p>\n<ol style=\"color: #fff;\" start=\"5\">\n<li>La participation d&rsquo;un panel de 100 personnes (30IT, 30ES, 15GR, 15TQ, 10 FR) dans l&rsquo;exp\u00e9rimentation du produit multim\u00e9dia \u201cMARK.UP- Marketing Upskilling\u201d structur\u00e9 en Ressources Educatives Libres afin de d\u00e9velopper un ensemble de comp\u00e9tences sp\u00e9cifiques de matrice organisationnelle\/gestion, commerciale, relationnelle, et marketing, n\u00e9cessaires \u00e0 l\u2019\u00e9laboration d\u2019une planification strat\u00e9gique ad\u00e9quate et durable pour le d\u00e9veloppement \u00e0 l\u2019internationale des petites-moyennes entreprises<\/li>\n<li>la mise en \u0153uvre de STORY MIND, livre num\u00e9rique cross-m\u00e9dia pour raconter les dessous, les points forts, les histoires, les gens et les exp\u00e9riences v\u00e9cues par les participants<\/li>\n<li>l&rsquo;identification d&rsquo;opportunit\u00e9s \u00e0 travers des appels d\u2019offres r\u00e9gionaux nationaux et communautaires, pour impl\u00e9menter et transf\u00e9rer les r\u00e9sultats du projet dans des nouveaux contextes\/territoires.<\/li>\n<\/ol>\n<p>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=\u00a0\u00bb40px\u00a0\u00bb][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"<p>[vc_row][vc_column][vc_row_inner][vc_column_inner width=\u00a0\u00bb1\/2&Prime;][vc_column_text] Le Projet M.IN.D &#8211; Marketing, Internationalisation et D\u00e9veloppement, poursuit 3 objectifs: cr\u00e9er un r\u00e9seau europ\u00e9en stable d&rsquo;acteurs institutionnels, \u00e9conomiques, du syst\u00e8me \u00e9ducatif et de la formation, visant \u00e0 l\u2019analyse, la conception, l&rsquo;exp\u00e9rimentation, la validation et la diffusion d&rsquo;un r\u00e9f\u00e9rentiel europ\u00e9en pour la qualification du profil professionnel de \u00abManager Marketing International\u00bb. Le profil d\u00e9fini [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Le Projet - MIND<\/title>\n<meta name=\"description\" content=\"Il progetto MIND - Marketing, Internationalization &amp; Development intende costituire un network europeo stabile, validare e diffondere lo standard formativo e il framework didattico, accrescere l\u2019integrazione digitale nell\u2019apprendimento\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mind.prismsrl.it\/fr\/le-projet\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Le Projet - MIND\" \/>\n<meta property=\"og:description\" content=\"Il progetto MIND - Marketing, Internationalization &amp; 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