{"id":8824,"date":"2016-10-04T10:31:12","date_gmt":"2016-10-04T10:31:12","guid":{"rendered":"http:\/\/mind.prismsrl.it\/?page_id=8824"},"modified":"2017-05-10T11:43:15","modified_gmt":"2017-05-10T11:43:15","slug":"competence-4","status":"publish","type":"page","link":"https:\/\/mind.prismsrl.it\/competence-4\/","title":{"rendered":"Competence #4"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”60px”][vc_row_inner][vc_column_inner][vc_custom_heading text=”Definition of the marketing mix variables and drafting of an International Marketing Plan” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Guide to Preparing a Marketing Plan” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

A practical guide to preparing a marketing plan written by the Atlantic Canada Opportunities Agency<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fmind.prismsrl.it%2Fwp-content%2Fuploads%2F2017%2F02%2FGuide-to-Preparing-a-Marketing-Plan.pdf||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Marketing plan for the manager” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]A short extract from the book written by Philippe Villemus that explains the keys to design a marketing plan that will allow you to gain more profit, turnover and customers.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fmind.prismsrl.it%2Fwp-content%2Fuploads%2F2017%2F02%2FMarketing-plan-for-the-manager.pdf||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Marketing and market research” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Guide for the preparation of a marketing plan and a market study, drawn up by the Agency for the Development and Supervision of Small and Medium-sized Enterprises (ADEPME)<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fmind.prismsrl.it%2Fwp-content%2Fuploads%2F2017%2F02%2FMarketing-and-market-research.pdf||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”The case method and the marketing plan by Thematic Digital University in Economics and Management” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

The aim of the document, written by AUNEGE: Thematic Digital University in Economics and Management, is to make students aware of the use of Method of marketing cases.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fmind.prismsrl.it%2Fwp-content%2Fuploads%2F2017%2F02%2FThe-case-method-and-the-marketing-plan.pdf||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”The marketing mix” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

6 steps for a good approach to Mix Marketing and 4P<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fmind.prismsrl.it%2Fwp-content%2Fuploads%2F2017%2F02%2FMarketing-mix.pdf||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”A model of marketing plan” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Document explaining how to write an effective marketing plan<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fmind.prismsrl.it%2Fwp-content%2Fuploads%2F2017%2F02%2FA-model-of-a-marketing-plan.pdf||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”How to Develop a Marketing Plan in 2minutes” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Brief description of how to develop a marketing plan from the official youtube channel of Strategemarketing.com<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”VIDEO” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-video-camera” link=”url:https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DaN-4oK1oJQM||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Marketing strategy in 4 videos” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Four videos about the strategy marketing<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”VIDEO” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-video-camera” link=”url:https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DaN-4oK1oJQM||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Guide Of Marketing Plan” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

The Marketing Plan Guide is designed to be used as a source document in entrepreneurship training programs and to guide entrepreneurs in planning the marketing process.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fwww.kosgeb.gov.tr%2FContent%2FUpload%2FDosya%2FGirisimcilikYayinlari%2FPazarlamaPlaniRehberi.pdf||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row full_width=”stretch_row” css=”.vc_custom_1467706431996{padding-bottom: 20px !important;background-color: #59b1b4 !important;}”][vc_column][vc_custom_heading text=”Definition of the variables of the marketing mix and drawing up of the international marketing plan” font_container=”tag:h3|text_align:left|color:%23ffffff” use_theme_fonts=”yes”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Export Marketing Plan” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

A presentation at the Greek International Business Association (SEVE), which presents the main aspects of an export marketing plan. The presentation is in Greek.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”WEBSITE” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-desktop” link=”url:http%3A%2F%2Fdocplayer.gr%2F35054022-Export-%2520marketing-plan.html||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”The marketing mix” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

The video is part of a series entitled “My Export” prepared by Marchet<\/i>, Agency of the Ancona Chamber of Commerce. In this episode they\u00a0 <\/span>talk about marketing mix and specifically about\u00a0 <\/span>the factors Product Price Production.The product has to be adapted to international markets? What is the right price? Through which channels will be distributed? All typical questions of who start up\u00a0 <\/span>a process of internationalization, which are answered in this MyExport video.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”VIDEO” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-youtube-play” link=”url:https%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DKNCIfP2UycA||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”The Marketing Mix” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

The webpage offers inputs for the definition of the Marketing Mix.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”WEBSITE” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-desktop” link=”url:http%3A%2F%2Fmarketingmix.co.uk%2F||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”E-Book: I want to export, where do I start?” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

BBVA’s e-book with information supporting business internacionalization.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”WEBSITE” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-desktop” link=”url:http%3A%2F%2Fwww.bbvacontuempresa.es%2Fformw2step1||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Sales and Retail Calculators” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Sales calculators online for calculations related to sales including sales variables in marginal analysis for gross margin, gross profit, markup, revenue and cost. Sale percentage off and fraction off calculators, as well as a sales tax calculator.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”WEBSITE” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-desktop” link=”url:http%3A%2F%2Fwww.calculatorsoup.com%2Fcalculators%2Ffinancial%2Findex-sales-calculators.php||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Presentation: International Marketing Plan” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

Aspects to take into account to carry out a marketing plan in the context of globalization.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-slideshare” link=”url:https%3A%2F%2Fwww.slideshare.net%2Fmeirfinkel%2Fplan-de-marketing-internacional||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”60px”][vc_row_inner][vc_column_inner][vc_custom_heading text=”Definition of the marketing mix variables and drafting of an International Marketing Plan” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Guide to Preparing a Marketing Plan” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text] A practical guide to preparing a marketing plan written by the Atlantic Canada Opportunities Agency [\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fmind.prismsrl.it%2Fwp-content%2Fuploads%2F2017%2F02%2FGuide-to-Preparing-a-Marketing-Plan.pdf||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Marketing plan […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nCompetence #4 - MIND<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mind.prismsrl.it\/competence-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Competence #4 - MIND\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=”60px”][vc_row_inner][vc_column_inner][vc_custom_heading text=”Definition of the marketing mix variables and drafting of an International Marketing Plan” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Guide to Preparing a Marketing Plan” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text] A practical guide to preparing a marketing plan written by the Atlantic Canada Opportunities Agency [\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fmind.prismsrl.it%2Fwp-content%2Fuploads%2F2017%2F02%2FGuide-to-Preparing-a-Marketing-Plan.pdf||target:%20_blank” add_icon=”true”][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”Marketing plan […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mind.prismsrl.it\/competence-4\/\" \/>\n<meta property=\"og:site_name\" content=\"MIND\" \/>\n<meta property=\"article:modified_time\" content=\"2017-05-10T11:43:15+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mind.prismsrl.it\/competence-4\/\",\"url\":\"https:\/\/mind.prismsrl.it\/competence-4\/\",\"name\":\"Competence #4 - 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