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The
5 competences
of the International Marketing Manager
COMPETENCE #1
Strategic analysis of the potential of the agro-food sector in internationalization processes
COMPETENCE #2
Analysis of potential of the country
COMPETENCE #3
Management of organizational, commercial, technological, economic and financial dynamics in light of business internationalization
COMPETENCE #4
Definition of the variables of the marketing mix and drawing up of the International Marketing Plan
COMPETENCE #5
Implement the communication plan to support the international development of the business
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