{"id":10831,"date":"2017-05-10T12:05:53","date_gmt":"2017-05-10T12:05:53","guid":{"rendered":"http:\/\/mind.prismsrl.it\/tr\/?page_id=10831"},"modified":"2017-05-10T12:05:53","modified_gmt":"2017-05-10T12:05:53","slug":"tool-5","status":"publish","type":"page","link":"https:\/\/mind.prismsrl.it\/tr\/tool-5\/","title":{"rendered":"Tool #5"},"content":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”60px”][vc_row_inner][vc_column_inner][vc_custom_heading text=”Tar\u0131msal G\u0131da \u015eirketlerinin Pazarlama ve Ticaret Politikalar\u0131” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”T\u00dcRK\u0130YE\u2019DE TARIMSAL \u00dcR\u00dcNLER\u0130N PAZARLAMA KANALLARI VE ARA\u00c7LARININ DE\u011eERLEND\u0130R\u0130LMES\u0130” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

\u00dclkemizde tar\u0131msal \u00fcr\u00fcnlerin pazarlama sistemi \u00fcr\u00fcnden \u00fcr\u00fcne farkl\u0131l\u0131k g\u00f6stermektedir. Kamu kurulu\u015flar\u0131 ve kooperatifler kimi \u00fcr\u00fcnlerin pazarlama\u00a0kanallar\u0131nda yer al\u0131rken, sistem genellikle \u00f6zel sekt\u00f6r a\u011f\u0131rl\u0131kl\u0131 i\u015flemektedir.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_row_inner][vc_column_inner][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fwww.zmo.org.tr%2Fresimler%2Fekler%2F7968ad196a5085f_ek.pdf||target:%20_blank” add_icon=”true”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”S\u00fcrd\u00fcr\u00fclebilir Tar\u0131msal Pazarlama Giri\u015fimleri” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

S\u00fcrd\u00fcr\u00fclebilir pazarlama, pazarlama stratejileri geli\u015ftirilirken \u00e7evresel, sosyal e\u015fitlik ve ekonomik kayg\u0131lar \u00fczerine e\u015fit derecede odaklanan b\u00fct\u00fcnsel bir yakla\u015f\u0131m olarak ifade edilmektedir. Bu \u00e7al\u0131\u015fmada esas olarak, s\u00fcrd\u00fcr\u00fclebilir tar\u0131msal pazarlama alan\u0131nda d\u00fcnyada ve T\u00fcrkiye\u2019de uygulanan giri\u015fimlerin incelenerek tart\u0131\u015f\u0131lmas\u0131 ve T\u00fcrkiye\u2019deki tar\u0131msal pazarlama giri\u015fimlerinin performans\u0131n\u0131n geli\u015ftirilmesi a\u00e7\u0131s\u0131ndan baz\u0131 \u00f6neriler getirilmesi ama\u00e7lanm\u0131\u015ft\u0131r.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_row_inner][vc_column_inner][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fwww.agrifoodscience.com%2Findex.php%2FTURJAF%2Farticle%2FviewFile%2F446%2F181||target:%20_blank” add_icon=”true”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”K\u00fcresel Rekabet A\u00e7\u0131s\u0131ndan T\u00fcrkiyede Tar\u0131m ve G\u0131da \u00dcr\u00fcnlerini Pazarlama Sistemlerine Bak\u0131\u015f Mevcut Yap\u0131 SOrunlar Hedefler F\u0131rsatlar” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]<\/p>\n

T\u00fcrkiye\u2019deki pazarlama yap\u0131lar\u0131n\u0131n incelenmesi ama\u00e7lanm\u0131\u015ft\u0131r. Bu ama\u00e7la, tar\u0131m ve g\u0131da \u00fcr\u00fcnlerinin pazarlama sistemleri ortaya konulduktan sonra, i\u00e7 ve d\u0131\u015f pazarlarda kar\u015f\u0131la\u015f\u0131lan sorunlar, sahip olunan f\u0131rsatlar ve hedeflerin neler oldu\u011fu ortaya konulmu\u015ftur.<\/p>\n

[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_row_inner][vc_column_inner][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” link=”url:http%3A%2F%2Fwww.zmo.org.tr%2Fresimler%2Fekler%2F6ce91443f690d09_ek.pdf||target:%20_blank” add_icon=”true”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column][vc_separator][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”T\u00dcRK\u0130YE\u2019DE \u0130\u015eLENM\u0130\u015e \u0130THAL GIDA \u00dcR\u00dcNLER\u0130 PAZARLAMASI” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text]G\u0131da sekt\u00f6r\u00fc T\u00fcrk ekonomisine y\u00f6n veren sekt\u00f6rlerden biridir. T\u00fcrkiye\u2019de i\u015flenmi\u015f g\u0131da \u00fcr\u00fcnleri sekt\u00f6r\u00fcn\u00fc korurken, i\u015flenmi\u015f ithal g\u0131da \u00fcr\u00fcnlerinin pazardaki pay\u0131n\u0131 ve rekabet g\u00fcc\u00fcn\u00fc art\u0131rmak i\u00e7in istikrarl\u0131 h\u00fck\u00fcmet politikalar\u0131 gerekmektedir. Bunun i\u00e7in, T\u00fcrkiye\u2019de bulunmayan veya talepten az bulunan \u00fcr\u00fcnlerin ithaline izin verilmeli, tar\u0131m politikalar\u0131 d\u00fczenlenmeli, g\u0131da sanayiinin geli\u015febilmesi i\u00e7in destekler verilmeli, KOB\u0130\u2019lerin rekabet g\u00fc\u00e7lerini art\u0131rmak i\u00e7in te\u015fvik sa\u011flanmal\u0131d\u0131r. B\u00fct\u00fcn bunlar\u0131n yan\u0131 s\u0131ra t\u00fcketiciler de e\u011fitilmeli ve bilin\u00e7lendirilmelidir.[\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_row_inner][vc_column_inner][vc_btn title=”WEBSITE” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-desktop” link=”url:http%3A%2F%2Feconpapers.repec.org%2Farticle%2Fegejournl%2Fv_3a2_3ay_3a2002_3ai_3a2_3ap_3a93-104.htm||target:%20_blank” add_icon=”true”][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/section>","protected":false},"excerpt":{"rendered":"

[vc_row][vc_column][vc_empty_space height=”60px”][vc_row_inner][vc_column_inner][vc_custom_heading text=”Tar\u0131msal G\u0131da \u015eirketlerinin Pazarlama ve Ticaret Politikalar\u0131” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”T\u00dcRK\u0130YE\u2019DE TARIMSAL \u00dcR\u00dcNLER\u0130N PAZARLAMA KANALLARI VE ARA\u00c7LARININ DE\u011eERLEND\u0130R\u0130LMES\u0130” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text] \u00dclkemizde tar\u0131msal \u00fcr\u00fcnlerin pazarlama sistemi \u00fcr\u00fcnden \u00fcr\u00fcne farkl\u0131l\u0131k g\u00f6stermektedir. Kamu kurulu\u015flar\u0131 ve kooperatifler kimi \u00fcr\u00fcnlerin pazarlama\u00a0kanallar\u0131nda yer al\u0131rken, sistem genellikle \u00f6zel sekt\u00f6r a\u011f\u0131rl\u0131kl\u0131 i\u015flemektedir. [\/vc_column_text][\/vc_column][vc_column width=”1\/3″][vc_row_inner][vc_column_inner][vc_btn title=”DOWNLOAD” shape=”square” color=”turquoise” align=”center” i_icon_fontawesome=”fa fa-file-pdf-o” […]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"\nTool #5 - MIND<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mind.prismsrl.it\/tr\/tool-5\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tool #5 - MIND\" \/>\n<meta property=\"og:description\" content=\"[vc_row][vc_column][vc_empty_space height=”60px”][vc_row_inner][vc_column_inner][vc_custom_heading text=”Tar\u0131msal G\u0131da \u015eirketlerinin Pazarlama ve Ticaret Politikalar\u0131” font_container=”tag:h2|text_align:center” use_theme_fonts=”yes”][\/vc_column_inner][\/vc_row_inner][vc_empty_space height=”60px”][\/vc_column][\/vc_row][vc_row][vc_column width=”2\/3″][vc_custom_heading text=”T\u00dcRK\u0130YE\u2019DE TARIMSAL \u00dcR\u00dcNLER\u0130N PAZARLAMA KANALLARI VE ARA\u00c7LARININ DE\u011eERLEND\u0130R\u0130LMES\u0130” font_container=”tag:h4|text_align:left” use_theme_fonts=”yes”][vc_column_text] \u00dclkemizde tar\u0131msal \u00fcr\u00fcnlerin pazarlama sistemi \u00fcr\u00fcnden \u00fcr\u00fcne farkl\u0131l\u0131k g\u00f6stermektedir. Kamu kurulu\u015flar\u0131 ve kooperatifler kimi \u00fcr\u00fcnlerin pazarlama\u00a0kanallar\u0131nda yer al\u0131rken, sistem genellikle \u00f6zel sekt\u00f6r a\u011f\u0131rl\u0131kl\u0131 i\u015flemektedir. 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