Tool #5

Guide to success in your target market and to differentiate your product from those of the competition.

Description of the International Commercial Terms: a series of pre-defined commercial terms published by the International Chamber of Commerce (ICC) relating to international commercial law. Document distributed by Business France

Survey to understand EU citizens’ experiences and perceptions of food security and self-sufficiency, also looking at consumer priorities when buying food, awareness of quality labels and perceptions of the link between agriculture and the preservation of nature and countryside.

Survey to consult European public opinion to monitor views on agriculture and the CAP (Common Agricultural Policy). It has been carried out in the 28 Member States of the European Union between 17 and 26 October 2015, interviewing 27.822 EU citizens from different social and demographic categories.

The Common Agricultural Policy (CAP) was introduced in 1962. It is a common policy for all the Member States of the European Union and is managed, and funded from the resources of the EU annual budget, of which the CAP constitutes almost 40% of the total budget. Reference is made to the policies such as “cross-compliance” and the “greening”. Is given significant information about the cap.

Performed 1007 face – to – face interviews in Greece, where it is determined whether there is awareness of the policies, objectives and importance of the common agricultural policy and its contribution to EU priorities.

This Guide has been drawn up with a view to facilitate the practical use of the ICC Marketing Codes specifically. However, it is based on general and sound principles of compliance, and may therefore prove helpful in relation to other sets of rules. In particular, it will easily apply to the implementation of national or sectoral codes in the field of marketing communications, which throughout the world are based on the ICC Codes.

The Incoterms rules are the most globally recognized standard for international as well as domestic products trading. They were first issued in 1936 by the International Chamber of Commerce (International Chamber of Commerce – ICC) and then provide international definitions and detailed explanations for the most commonly used trade terms, analyzing and making clear the costs and the risks arising from international deliveries products and receipts between buyers and sellers.

The purpose of the ICC OMI is to generate a balanced and reliable measurement of a country’s openness to trade. It uniquely combines indicators of actual, de facto, openness of markets with those reflecting government measures considered barriers to market entry.

The European Union (EU) is the world’s largest exporter. With over 500 million consumers, a single market with common rules, it also represents an attractive export market for non-EU countries. The EU has exclusive power to legislate on trade matters and to conclude international trade agreements, based on World Trade Organisation rules, on behalf of its 28 member countries. Its policy covers trade in goods and services but also matters such as commercial aspects of intellectual property and foreign direct investment. It has enacted trade defence and market access instruments mainly with the purpose of protecting EU businesses from obstacles to trade. Lastly, it assists developing countries to trade by means of lower duties and support programmes.

Expand Your Business Overseas!
Using the support of 100,000 trade service companies:
Sales agents, Freight forwarders, Sourcing services, Market research, Market entry, Distributors, Customs brokers, Trade compliance, Accounting

The marketing system of agricultural products differs from product to product in our country. Public institutions and cooperatives are some products marketing charts, but the system usually operates mainly in the private sector.

Sustainable marketing is a holistic approach that puts equal emphasis on environmental, social equity, and economic concerns in the development of marketing strategies. The purpose of the study is to examine and discuss the sustainable agricultural marketing initiatives practiced throughout the World and Turkey, and to put forth suggestions to further improve the performance of agricultural marketing initiatives in Turkey.

It is aimed to examine marketing structures in Turkey. For this purpose, after the marketing systems of agriculture and food products have been put forward, the problems encountered in domestic and foreign markets, and the opportunities and targets that have been revealed are revealed.

Food industry is one of the leading sectors in Turkish economy. While protecting the processed food product sector, the market share and competitive strength of the imported processed food can be increased by consistent governmental policies. To achieve this goal, importing the rare or absent product should be allowed, agricultural policies must be updated, and, the supports for food industry development should be provided.

Free and interactive Google’s tool hosting data on consumers purchase and research behaviour. It allows users to explore results, create graphs and export data. The video tutorial is in English.

Survey to consult European public opinion to monitor views on agriculture and the CAP (Common Agricultural Policy). It has been carried out in the 28 Member States of the European Union between 17 and 26 October 2015, interviewing 27.822 EU citizens from different social and demographic categories.

Survey to understand EU citizens’ experiences and perceptions of food security and self-sufficiency, also looking at consumer priorities when buying food, awareness of quality labels and perceptions of the link between agriculture and the preservation of nature and countryside.

Services to satisfy the needs of the target public of agri-food companies: launch of new products, benchmarking, trade marketing, merchandising, sensorial analysis and product tasting, trade fairs, packaging, online marketing.